“Moto Sport Partners provides strategic investment and commercial advisory services within the MotoGP ecosystem, supporting team acquisitions, ownership strategies, and high-impact sponsorships to maximise long-term value”.

Logo featuring a blue and gray stylized motorcycle and gear, with text 'MOTO SPORT PARTNERS' beneath.

Our Services

Acquisition and Operations

Working with investors to identify, acquire, and operate a MotoGP team, providing end-to-end strategic and operational support. From due diligence and transaction execution to governance, team leadership, and long-term value creation, we act as an active partner rather than a passive advisor. Our approach is rooted in deep motorsport and sport experience, ensuring teams are structured, resourced, and managed to compete sustainably on and off the track.

Commercial Strategy & Execution

We partner with investors and teams to build commercially resilient MotoGP programmes. By shaping sponsorship strategy, optimising rights packaging, and driving revenue growth initiatives, we deliver both strategic guidance and hands-on execution. Our focus is on creating sustainable, diversified revenue streams that strengthen a team’s financial performance and long-term competitiveness.

Sponsorship Advisory

We advise brands seeking to enter MotoGP, helping them navigate the ecosystem and secure partnerships that add real value. From identifying the right teams and assets, to structuring, negotiating, and ongoing activation, we ensure brand investments are strategically aligned with their business aims and objectives. Our independence and deep understanding of sponsorship and sport, ensures partnerships within MotoGP will yield significant results.

About Us

The founders of Moto Sport Partners bring hands-on experience in acquiring, operating and transforming sports teams, combined with deep, complementary expertise across two and four-wheel motorsport at the highest levels, including MotoGP and F1. Their backgrounds include CEO-level leadership of professional sports teams, structuring and negotiating major sponsorships, senior roles within global manufacturer racing programmes, and more than 30 years of experience building, managing, and running high-performance motorsport organisations.

A middle-aged man with blonde hair wearing a dark suit and white shirt, smiling, against a light, out-of-focus background.

Rob Watherston Co founder

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Robin Taylor Co founder

Want to know more?

If you want to better understand how MotoGP can add real value to your business, contact us today.

A motorcycle racer wearing a Dressel helmet, racing suit, and gloves, riding a Honda racing motorcycle decorated with Castrol and other sponsor logos on a race track.
Two motorcycle racers leaning into a turn on a racetrack, one in bright yellow and the other in red, with a blue and white striped curb on the inside of the curve.