“Moto Sport Partners provides strategic investment and commercial advisory services within the MotoGP ecosystem, supporting team acquisitions, ownership strategies, and high-impact sponsorships to maximise long-term value”.
Our Services
Acquisition and Operations
Working with investors to identify, acquire, and operate a MotoGP team, providing end-to-end strategic and operational support. From due diligence and transaction execution to governance, team leadership, and long-term value creation, we act as an active partner rather than a passive advisor. Our approach is rooted in deep motorsport and sport experience, ensuring teams are structured, resourced, and managed to compete sustainably on and off the track.
Commercial Strategy & Execution
We partner with investors and teams to build commercially resilient MotoGP programmes. By shaping sponsorship strategy, optimising rights packaging, and driving revenue growth initiatives, we deliver both strategic guidance and hands-on execution. Our focus is on creating sustainable, diversified revenue streams that strengthen a team’s financial performance and long-term competitiveness.
Sponsorship Advisory
We advise brands seeking to enter MotoGP, helping them navigate the ecosystem and secure partnerships that add real value. From identifying the right teams and assets, to structuring, negotiating, and ongoing activation, we ensure brand investments are strategically aligned with their business aims and objectives. Our independence and deep understanding of sponsorship and sport, ensures partnerships within MotoGP will yield significant results.
About Us
The founders of Moto Sport Partners bring hands-on experience in acquiring, operating and transforming sports teams, combined with deep, complementary expertise across two and four-wheel motorsport at the highest levels, including MotoGP and F1. Their backgrounds include CEO-level leadership of professional sports teams, structuring and negotiating major sponsorships, senior roles within global manufacturer racing programmes, and more than 30 years of experience building, managing, and running high-performance motorsport organisations.
Rob Watherston Co founder
Robin Taylor Co founder